Digital Out-of-Home Market to Witness Exponential Growth by 2018-2028

Written by XploreMR

Report
Synopsis

XploreMR
offers a 10-year forecast for the global digital-out-of-home market between
2018 and 2028. In terms of value, the market is expected to register a CAGR of
11.0% during the forecast period. This study demonstrates the
digital-out-of-home market dynamics and trends globally across eight regions:
North America, Latin America, Western Europe, Eastern Europe, SEA & others
in Asia Pacific, Japan, China and MEA, which influence the current nature and
future status of the digital-out-of-home
market
over the forecast period.

Report Description

The
digital-out-of-home research report provides a detailed analysis of the
digital-out-of-home market and offers insights on the various factors driving
the popularity of digital-out-of-home and its features. The digital-out-of-home
report includes an extensive analysis of key industry drivers, restraints,
market trends and market structure. The digital-out-of-home market study
provides a comprehensive assessment of stakeholder strategies and imperatives
for succeeding in the business. The digital-out-of-home report segregates the
market based on the platform and industries across different regions globally.

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The
digital-out-of-home market is anticipated to witness moderate revenue growth
during the forecast period owing to an increase in the adoption of interactive
technologies such as audience analytics, face tracking, recognition software
and increased penetration of smartphones.

The
digital-out-of-home report starts with an overview of the digital-out-of-home
market in terms of value. In addition, this section includes an analysis of key
trends, drivers and restraints from the supply, demand and economy side, which
are influencing the digital-out-of-home market. The global digital-out-of-home
market is segmented on the basis of platform, industry and region.

On
the basis of platform, the digital-out-of-home market is segmented into Digital
Billboards (DBB) & Signages and Digital Place-Based Networks (DPN). On the
basis of industry, the digital-out-of-home market is segmented into retail,
corporate & government, healthcare, hospitality, transportation,
entertainment, BFSI, education and others.

A
detailed analysis has been provided for every segment of the
digital-out-of-home market in terms of market size analysis for the
digital-out-of-home market across the different regions. This section provides
a detailed analysis that covers the key trends in the global
digital-out-of-home market.

The
next section in the digital-out-of-home market highlights a detailed analysis
of the digital-out-of-home market across various countries in the region. It
provides a market outlook for 2018–2028 and sets the forecast within the
context of the digital-out-of-home market, which includes latest technological
developments as well as offerings in the market. This study discusses the key
trends within countries contributing to growth of the market as well as
analyses degree at which drivers are influencing this market in each region.
Key regions and countries assessed in this report include North America (U.S.,
Canada), Latin America (Brazil, Mexico & Rest of Latin America), Western
Europe (Germany , France, UK, Italy, Spain, Benelux & Rest of Western
Europe), Eastern Europe (Russia, Poland & Rest of Eastern Europe), SEA and
others in Asia Pacific (India, Australia & New Zealand, ASEAN & Rest of
SEA), Japan, China and MEA (GCC Countries, Turkey, South Africa, North Africa
& Rest of MEA). This report evaluates the present scenario and the growth
prospects of the digital-out-of-home market across various regions globally for
the period 2018 –2028. We have considered 2017 as the base year and provided
data for the remaining 12 months.

To
offer an accurate forecast, we started by sizing the current market, which
forms the basis of how the digital-out-of-home market will grow in the future.
Given the characteristics of the market, we have triangulated the outcome of
different types of analysis based on the technology trends.

As
previously highlighted, the global digital-out-of-home market is split into a
number of segments. All segments in terms of platform, industry and different
regions are analysed in terms of basis points to understand the relative
contributions of an individual segment to market growth. This detailed level of
information is important for the identification of various key trends of the
global digital-out-of-home market.

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Another
key feature of this report is the analysis of all key segments in terms of
absolute dollar opportunity. This is traditionally overlooked while forecasting
the market. However, absolute dollar opportunity is critical in assessing the
level of opportunity that a provider can look to achieve, as well as to
identify potential resources from a sales and delivery perspective in the
global digital-out-of-home market.

In
the final section of the report, we have included a competitive landscape to
provide clients a dashboard view based on the categories of providers in the
value chain, their presence in the digital-out-of-home portfolio and key
differentiators. This section is primarily designed to provide clients an
objective and detailed comparative assessment of key digital-out-of-home
providers specific to a market segment in the digital-out-of-home supply chain
and the potential players for the same. Report audiences can gain
segment-specific vendor insights to identify and evaluate key competitors based
on in-depth assessment of capabilities and success in the marketplace. Detailed
profiles of digital-out-of-home providers are also included in the scope of the
report to evaluate their long-term and short-term strategies, key offerings and
recent developments in the digital-out-of-home market space. Some of the key
competitors covered in the digital-out-of-home market include JCDecaux, Lamar
Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co.
KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd.,
Exterion Media Group, BroadSign International LLC and Asiaray Media Group Ltd.

Key Segments Covered in
Digital-Out-of-Home Market

·        
Platform

o   
Digital Billboard
& Signage (DBB)

o   
Digital Place-based
Networks (DPN)

·        
Industry

o   
Retail

o   
Corporate &
Government

o   
Healthcare

o   
Hospitality

o   
Transportation

o   
Entertainment

o   
BFSI

o   
Education

o   
Others

Key Regions covered:

·        
North America

o   
U.S.

o   
Canada

·        
Latin America

o   
Brazil

o   
Mexico

o   
Rest of Latin
America

·        
Western Europe

o   
Germany

o   
France

o   
U.K.

o   
Spain

o   
Italy

o   
Benelux

o   
Rest of Western
Europe

·        
Eastern Europe

o   
Russia

o   
Poland

o   
Rest of Eastern
Europe

·        
SEA and other of
APAC

o   
India

o   
Australia & New
Zealand

o   
ASEAN

o   
Rest of APAC

·        
Japan

·        
China

·        
MEA

o   
GCC Countries

o   
Turkey

o   
South Africa

o   
North Africa

o   
Rest of MEA

Salient Features of
this report:

  • SWOT analysis conducted by XploreMR displays sales
    analysis, market analysis, sustainability strategies adopted by top key
    players
  • In this report XploreMR’s team assess the worth of the
    market by segments, by countries, by application with revenue, share and
    sales by top key players in this various region.
  • The global digital-out-of-home market is expected to grow in North America, Europe, Japan
    such as Mexico, Argentina ,Germany ,UK , France
    owing to the increase in consumer buying pattern.

 

 

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